The WHO Influenza Awareness Campaign initiative dates back to 2013. Why was a special flu campaign needed? The flu is usually mild and most people recover very quickly. However, this contagious respiratory disease caused by influenza viruses can sometimes cause severe illness and death.

The only thing we can say for sure about flu season is that it will happen one way or another. But we can all take a number of steps to also prepare for the infection and prevent its further spread. As we work to improve seasonal flu preparedness through our annual Influenza Awareness Campaign, we encourage you to consider taking the following three actions.

1. Get vaccinated

Anyone can benefit from a flu vaccine, but people in high-risk groups should receive the vaccine first. WHO recommends vaccination for older adults, pregnant women, children under five years of age, and those with underlying chronic conditions such as asthma or diabetes. If any of your family or friends fall into one of these categories, be sure to advise them to get vaccinated.

2. Practice good cough and sneeze etiquette.

The germs that cause influenza are spread by coughing and sneezing. When you cough or sneeze, cover your nose and mouth with your elbow sleeve or a disposable tissue. Immediately throw the used tissue in the trash and then be sure to wash your hands with soap.

3. Keep your hands clean

Washing your hands regularly throughout the day will help protect you from influenza viruses and other infectious agents.

If you do get sick with the flu...

• If you get sick with the flu, remember to call an ambulance only in severe cases. If you develop symptoms such as fever, sore throat, coughing and sneezing, stay home and rest in bed to avoid infecting others. Keep your body warm and drink plenty of fluids. You can also contact your GP, local clinic or pharmacy for advice on ways to relieve your symptoms.
• The flu is an unpleasant disease, but most people begin to feel better within a few days, without even seeking help from a doctor. However, if you are at risk, we recommend that you contact your doctor immediately as you may be prescribed antiviral therapy.
• Never take antibiotics unless your doctor has prescribed them for you. Antibiotics do not work against viruses, including influenza viruses. Despite this, antibiotics are misused every year for influenza, without any beneficial effect.